Strategy Online Canada

Why your diversity efforts will fail without empathy » strategy

Chris Bergeron is VP of content experience at Cossette in Montreal, having joined the agency five years ago as a creative director.

Four years ago, she began gender affirming hormone treatments.

“Before that, I had a bit of a David Bowie thing going on,” she says. “It took me a long time to actually come out, and a bit after that until I started on hormones.”

Begeron has given a presentation several times in different Cossette offices called “Losing My…

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